Hennepin Theatre Trust and Minneapolis Musical Theatre (MMT) announced today a new partnership showcasing MMT's upcoming season at the Trust's New Century Theatre in City Center. This endeavor highlights MMT's ongoing evolution and commitment to presenting performances in downtown Minneapolis. Details about MMT's 2013 season and ticketing will be announced shortly. Additional information will be posted on HennepinTheatreTrust.org and at aboutmmt.org.
Hennepin Theatre Trust and MMT's partnership builds on each organization's strengths. MMT will continue to broaden its reach and build on its established success in presenting new or rarely-seen musical works, a priority Hennepin Theatre Trust also supports. This relationship will enable MMT to tap into the Trust's substantial expertise in community and audience outreach and production logistics. The Trust will benefit from MMT's years of artistic success as a respected Twin Cities arts organization and add to its growing list of local theatre collaborators who have chosen to produce and present work at the New Century Theatre.
Deepening connections with other arts organizations and businesses within the Twin Cities community also furthers the Trust's goals as part of the Plan-It Hennepin initiative to further revitalize Hennepin Avenue and reinforce it as a cultural corridor that supports increased collaborative creative activity.
Tom Hoch, President/CEO of Hennepin Theatre Trust, said, "Many exciting possibilities unfold through the Trust's partnerships with local theatre organizations, including MMT. These opportunities enable us to build audiences and revenue for the New Century Theatre and work with another organization that shares the Trust's affinity for reinventing musical theatre. This alignment is a great fit with our experience in developing audiences for Broadway touring productions as well as a host of other arts and entertainment attractions. It also supports our strategic goal to further open our Hennepin Avenue theatres to the broader community."
"We are thrilled by our new partnership with Hennepin Theatre Trust," says MMT artistic director Steven Meerdink. "Our continued goal is to find ways of enhancing the artistic quality of our productions while at the same time increasing audience access to and participation in these experiences. This partnership allows both organizations to leverage the unique skills that have made each successful and, in doing so, provide our audiences with unforgettable theatrical events." The Trust has already welcomed many local artists and companies to the New Century Theatre stage including Wendy Knox and Frank Theatre, and Girls Only: The Secret Comedy of Women and Standing on Ceremony which featured local casting. Upcoming Twin Cities-based theatre events at the New Century also include the Trust's production of 2 Sugars, Room for Cream, Deer Camp-The Musical and A Don't Hug Me Christmas Carol.